Definition: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. In other words, if consumers as a whole buy 100 soaps, and 40 of which are from one company, that company holds 40% market share.
Divide your company’s sales (if your company has only one type of product) or your product’s sales (if your company has multiple products) by industry revenue (available in the Economic Census) or industry profiles. Company shares are available in the industry report under the tab Major Companies.
A Lion’s Share of the Market
Use this measure to get a general idea of the size of a company relative to the industry. Investors look at market share increases and decreases as a possible sign of relative competitiveness of a company’s products or services.
Market share is calculated by dividing the total sales of one particular product or industry by the sales of one company over the same period of time.
A common method to analyzing a stock is studying its price-to-earnings ratio. You calculate the P/E ratio by dividing the stock’s market value per share by its earnings per share. To determine the value of a stock, investors compare a stock’s P/E ratio to those of its competitors and industry standards.
How do I find a company’s market position?
Determining market position depends on three main tasks:
- Figure out your point of difference. Your unique attributes are what set you apart from your competitors and attract clients to your offering. …
- Decide which customers you serve the best. …
- Find your place in the competitive landscape.
Divide the number of issued shares by the number of authorized shares, and then multiply by 100 to convert to a percentage.
For example, if a company sold $100 million in tractors last year domestically, and the total amount of tractors sold in the U.S. was $200 million, the company’s U.S. market share for tractors would be 50%.