Relative market share compares the market share of a company with that of its next biggest rival. A company which has a relative Market share means that they are the market leader which eclipses their competitor by this factor.
Market share represents the percentage of an industry, or a market’s total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
Terms in this set (82)
Calculated by dividing firm’s market share by market share of firm’s largest competitor.
What are dynamic markets?
A dynamic market is one that is in a rapidly changing business environment. In order to understand what makes a business dynamic, it is necessary to understand the market in which the business or business enterprise operates. A new business has to understand how dynamic the market is that it is entering.
Market share is the percentage of total sales (by value) or total output that a business has in a specified market.
Market share is the percentage of the total revenue or sales in a market that a company’s business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market.