Unit Market Share
- Write down the total number of units that your company has sold over a period of time, such as a quarter or a financial year.
- Divide the total number of units that you have sold over the same period by the total number of units sold in the market as a whole.
Market share is calculated by dividing the total sales of one particular product or industry by the sales of one company over the same period of time.
Market share is the percentage of the total revenue or sales in a market that a company’s business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market.
Divide the number of issued shares by the number of authorized shares, and then multiply by 100 to convert to a percentage.
Definition: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. In other words, if consumers as a whole buy 100 soaps, and 40 of which are from one company, that company holds 40% market share.